Pepper Jacques is an innovative luxury clothing brand that utilizes smart, sophisticated designs to capture the shapes and styles of a woman’s body. Created in 2011, it is the brainchild of Designer and CEO, Rachel A. Fenderson. She is a graduate of Parsons School of Design, and infuses her training and technique with Caribbean culture and urban sensibility influences. The brand was born while Rachel was working full-time, and despite the odds, she amazingly managed to create Pepper Jacques’ first Fall Accessories Collection. The quality of the pieces spoke for itself, and after forming an unexpected partnership with an employee from “The Body Shop”, Pepper Jacques was invited to do a series of trunk shows. The shows’ popularity and positive reviews launched the brand on a path towards success. Created out of a pure love for fashion, Pepper Jacques rejects the limitations that other brands place on the misses and plus size markets.
The PJ Woman
We have positioned Pepper Jacques as the wild card of fashion, the rebel with a cause. Although fashion production has a schedule, there are certain garments that can be worn year-round. We produce each season with the intention of gradually completing a women’s boudoir. Every single piece is crafted to fill a certain gap that the Pepper Jacques woman has in her wardrobe.
And whose closet are we completing? Yours. The key influencer in a network. The woman who finds value in setting trends, who adores daring travels, and who defines the urban lifestyle. The woman who is stunting.
We also offer to the Pepper Jacques woman a distinctly unique shopping experience. Instead of designing styles for the traditional model physique, each article is produced to enhance different body figures. Nothing is simply ‘sized up’. We understand that no two women look the same in a single design, and each piece reflects that ideology. We strive to create a balance between the sizes: specific garments for specific silhouettes. Whether that is a cover up that flows beautifully over her curves, or a scarf that delicately drapes around her shoulders, the Pepper Jacques ideal is that every woman should be able to effortlessly embrace their body’s elegance.
Each season, we create a limited run of products. This gives the Pepper Jacques woman the knowledge and confidence that she won’t look like everyone else. By creating an allure for styles that are exclusive yet financially attainable, Pepper Jacques identifies and relates to our ideal consumers. However, instead of releasing an entire collection of products at once, particular pieces are rolled out over time. We do this in order to perfect every single style in our collection; this slow progression not only builds excitement and anticipation for what’s to come, but it also solidifies Pepper Jacques as a brand motivated by excellence.
Where to Buy
Our brand’s ultimate objective is to satisfy the consumer who wants chic but affordable clothing that will not be seen on the masses. We accomplish this by applying the concept of the Pop-Up store, but in non-traditional spaces. Pepper Jacques might pop up in a warehouse in the Garment District, or in a public space in the middle of Union Square. Just like a musician who has just released an album, our goal is to take our collections on tour. However, it’s also likely to see us pop up online, or on the mobile application. We make the Pop-Up shopping experience digital, but we do it without compromising quality. In those spaces, the items or color and fabric combinations will be exclusive to the Pop-Up store. Our consumers’ thirst for spontaneity and individuality is epitomized in these shopping spaces. Our version of the Pop-Up creates loyalty, breeds continued frenzy, and maintains exclusive superiority.
At Pepper Jacques, we pair our dedication to a greater fashion experience with a sense of social responsibility. As a Made in New York brand, we are committed to accountable manufacturing and community growth. However, our social responsibility extends far beyond New York. We proudly partner with charities and scholarship initiatives in Jamaica and around the world; these are a further representation of our drive to empower women regardless of appearance. Pepper Jacques creates in order to enhance the way women experience themselves.